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Comic Relief is a British charity, founded in 1986 by the comedy scriptwriter Richard Curtis and comedian Sir Lenny Henry in response to the 1983–1985 famine in Ethiopia. The concept of Comic Relief was to get British comedians to make the public laugh, while raising money to help people around the world and in the United Kingdom. Samir Patel was announced as CEO in January 2021.
The highlight of Comic Relief's appeal is Red Nose Day, an annual (previously biennial) telethon held in March. The first live fundraising evening, held on 4 April 1986, featured comedians and pop stars, including Rowan Atkinson, Billy Connolly, Stephen Fry, Kate Bush and co-founder Lenny Henry.
A prominent annual event on British television, Comic Relief is one of two high-profile telethon events held in the UK, the other being Children in Need held annually in November. At the end of the Red Nose Day telethon on 14 March 2015, it was announced that in the 30-year history of Comic Relief, the Red Nose Day and Sport Relief appeals had raised in excess of £1.4 billion.
On 4, 5 and 6 April 1986 the inaugural live fundraising show, "Comic Relief Utterly Utterly Live", was staged at the Shaftesbury Theatre in London featuring popular alternative comedians and pop stars including Rowan Atkinson, Billy Connolly, Stephen Fry, Lenny Henry, Kate Bush and Cliff Richard. The show was broadcast on BBC1 on the 25th April 1986.). An audio recording was released on WEA, which included a live performance of the charity single "Living Doll" by Cliff Richard and the Young Ones.
The highlight of Comic Relief is Red Nose Day. On 8 February 1988, Lenny Henry went to Ethiopia and celebrated the very first Red Nose Day telethon. More than 150 celebrities and comedians participated. The event raised £15 million and attracted 30 million television viewers on BBC1. To date, Richard Curtis and Lenny Henry are still active participants of the Red Nose Day telethon, which continues to raise funds for numerous charities that help children in need and tackle worldwide poverty.
The charity says its aim is to "bring about positive and lasting change in the lives of poor and disadvantaged people, which we believe requires investing in work that addresses people's immediate needs as well as tackling the root causes of poverty and injustice". One of the fundamental principles behind working at Comic Relief is the "Golden Pound Principle" where every donated pound sterling is spent on charitable projects. All , such as staff Salary, are covered by corporate sponsors, or interest earned on money waiting to be distributed.
Its main supporters are the BBC, BT Group, TK Maxx, and British Airways. The BBC is responsible for the live television extravaganza on Red Nose Day; BT provides the telephony, and TK Maxx sells merchandise on behalf of the charity. Until 2022, Sainsbury's sold Red Noses in their Supermarkets, Local Stores and Petrol Stations.
In 2002, Comic Relief and BBC Sport teamed up to create Sport Relief, a new initiative, aiming to unite the sporting community and culminate in a night of sport, entertainment and fundraising on BBC One. Sport Relief was a biennial charity event, and the campaign deliberately alternated years with Red Nose Day, Comic Relief's flagship event. Red Nose Day occurs in odd-numbered years, and Sport Relief in even-numbered years.
In 2009, Comic Relief launched a website calling for a financial transaction tax, the "Robin Hood" tax. On 14 March 2015, at the end of that year's Red Nose Day telethon it was announced that in the 30-year history of Comic Relief, the Red Nose Day and Sport Relief appeals had raised in excess of £1bn (£1,047,083,706).
In 2021 it was announced that Red Nose Day would become an annual event and, starting from 2022, there would be no more Sport Relief telethons. From the same year onwards, the appeal shows of Red Nose Day would now take place at the former Sport Relief studio at Dock10, MediaCityUK in Salford. In 2024, on Lenny Henry's final telethon as a presenter, he revealed that the overall £1 billion announced in 2015 had risen to more than £1.6 billion (£1,602,539,154).
Regular themes throughout the shows include parodies of recent popular shows, films and clips, events, and specially filmed versions of comedy shows. Smith and Jones, and a parody sketch starring Rowan Atkinson were both regularly featured.
On Radio 1, Simon Mayo set the record of 37 hours of consecutive broadcasting (which was later broken in March 2011 by Chris Moyles and David Vitty on the same station for 52 hours, "BBC Radio 1's Longest Show Ever with Chris Moyles and Comedy Dave for Comic Relief", the world record for the longest show in radio history). The 1999 Comic Relief song was "When the Going Gets Tough" by Boyzone.
Jack Dee stood outside at the top of a pole for the duration of the show, parodying the acts of David Blaine. Celebrity Driving School led up to the event, with the test results announced during the telethon: they all failed.
The hosts of Red Nose Day 2003 were: Jonathan Ross, Lenny Henry, Anthony McPartlin, Declan Donnelly, Vic Reeves, Bob Mortimer, Graham Norton, Adam Buxton and Joe Cornish.
Harry Potter and the Secret Chamberpot of Azerbaijan, a parody of Harry Potter, starring Dawn French as Harry Potter, Jennifer Saunders as Ron Weasley and Miranda Richardson as Hermione Granger.
McFly released the official single, a double A-side of "All About You/You've Got a Friend", which reached Number 1 in the UK Singles Chart, and also Number 1 in the Irish Singles Chart. The cover is predominantly red and features the members of McFly dressed in red, wearing red noses, in honour of Red Nose Day.
In addition to the continued absence of Rowan Atkinson, two more prominent supporters of the charity were absent for 2011 – this was the first ever Comic Relief event to feature no input from Dawn French, and the first for more than 10 years not to feature input from Matt Lucas. Similarly, several other frequent contributors from previous years appeared only in appeal films or as part of the 24 Hour Panel People event. Lenny Henry however finally returned after an absence to perform comedic material.
One Direction recorded the official single "One Way or Another", a medley of Blondie's "One Way or Another" and "Teenage Kicks" by The Undertones. The single was released on 17 February 2013.
Sketches included a crossover between Catherine Tate's Nan character and James Bond (Daniel Craig), a Comic Relief Zoom meeting featuring Jack Whitehall and various celebrities and a trailer for 2020 – The Movie featuring Keira Knightley, Michael Sheen, Jodie Whittaker, KSI, Anna Friel and Dame Joan Collins. Sheen and Tennant also starred in a special edition of their TV show Staged while McGuinness and his Top Gear co-stars, Freddie Flintoff and Chris Harris were asked questions by children in a segment hosted by Radio 1's Jordan North. The Vicar of Dibleys Geraldine Granger (played by Dawn French) appeared alongside the Reverend Kate Bottley to open the show. There were musical performances from The Proclaimers, Gabrielle and the cast of Back to the Future the Musical. After the main show, Amanda Holden and Jason Manford presented The Great Comic Relief Prizeathon.
Some of 2022's fundraising challenges that took place prior to the main televised event included a 100-mile river challenge, which saw BBC Radio 1 presenter Jordan North rowing from London to Burnley, and Tom Daley's Homecoming Challenge, which involved rowing, swimming, cycling and running. Footage of the latter challenge, which took place between the Aquatics Centre in London and Plymouth, was featured in a BBC One documentary called Tom Daley's Hell of a Homecoming, which was broadcast on 14 March 2022.
The main Red Nose Day programming was split into three sections with the three-hour comedy special and The Great Comic Relief Prizeathon appearing on BBC One before and after the news, whilst Comic Relief at the Movies took a 10pm slot on BBC Two.
The 2022 Comic Relief show featured parodies of The Repair Shop (with Dawn French, Jennifer Saunders and Dame Judi Dench) as well as various popstars in David Walliams and Matt Lucas' Rock Profile sketches, whilst Tim Vine and Kiri Pritchard-McLean took part in a One Man and His Dog competition. The late-night programme The Great Comic Relief Prizeathon was presented by Vernon Kay and AJ Odudu, with an hour-long Best Bits compilation being transmitted a couple of days after the event.
As part of Comic Reliefs 40th anniversary, 40 Years of Funny was broadcast. Emma Willis and Asim Chaudhry presented a special programme celebrating the show’s 40 year anniversary.
As of 22 March 2025, £34,022,590 has been raised.
| Source: BARB |
In 1993 a computer platform game was released, called Sleepwalker. The game featured voice overs from Lenny Henry and Harry Enfield, and several other references to Comic Relief and tomatoes; the theme for the 1993 campaign.
In 2001 J. K. Rowling wrote two books for Comic Relief based on her famous Harry Potter series, entitled Fantastic Beasts and Where to Find Them and Quidditch Through the Ages. The Fantastic Beasts book, would ultimately lead to the mid-late 2010s series of films of the same name as part of the expanded "Potterverse".
In 2007, Walkers complemented the usual merchandise by adding their own take on the red nose, promoting red ears instead. The large ears, dubbed 'Walk-ears', are based on a very old joke involving the actual ears of ex-footballer Gary Lineker, who has fronted their ad campaign since the early 1990s. Walkers previously promoted the charity in 2005, making four limited edition unusual crisp flavours.
The 2007 game for Red Nose Day, "Let It Flow", could be played online. This game was developed by Matmi, worldwide viral marketeers, and set in the African wilderness. Mischievous had messed up the water irrigation system, which fed the crops. You had to help re-arrange the pipes to let the water flow to the crops to keep them alive. Once the pipes were arranged, you needed to operate the elephant's trunk to pump the water through the water pipes.
For the 2007 campaign Andrex, known for their ad campaign fronted by a Labrador puppy, gave away toy puppies with red noses.
As a Supporting Partner Jackpotjoy has launched two Red Nose Day Games for Red Nose Day 2011.
| 1988 | The Red Nose | Plain red nose with four holes | Plastic |
| 1989 | My Nose | Had an embossed smiling face with spiked hair logo, known as 'Harry'. | Scented plastic |
| 1991 | The Stonker | Had hands protruding from each side and the embossed face logo. | Plastic |
| 1993 | Tomato Nose | Red nose with embossed face and a green tomato stalk. | Plastic |
| 1995 | The Heat Sensitive Nose | The nose came in two versions, which turned either yellow or pink when heated. The words 'MY NOSE' were embossed on it. | Heat sensitive plastic |
| 1997 | Shaggy Nose | A clear plastic nose covered in shaggy red fur | Plastic, fur |
| 1999 | The Big Red Hooter | Faceless with gold glitter, and when squeezed it 'hooted'. The first nose to be sold in a small cardboard box. | Plastic with glitter |
| 2001 | Whoopee Nose | Red head with inflated cheeks, when squeezed the tongue inflated. | Plastic with rubber tongue |
| 2003 | Hairy Nose | Had gooey eyes that squeezed out and a tuft of red hairs. It came with gel for the hair. When worn upside down, the hair can resemble a moustache. | Plastic with synthetic hair |
| 2005 | Big Hair & Beyond | Had a smiley face and colourful elastic hair. It came with red and yellow face paint and stickers for the nose. The last nose to be plastic until 2022. | Plastic with elastic hair |
| 2007 | The Big One | Faceless and more comfortable, came with stickers to decorate the nose with, and a Chocpix chocolate. The last nose to be sold in a small cardboard box until 2019. £40,236,142 was raised. | Foam with stickers |
| 2009 | This One, That One, The Other One | Three noses were available. "This One" had a big smile with mouth open. "That One" had glasses and a smile with the teeth closed. "The Other One" had a shocked look. All three came with six stickers depicting each of the noses, the RND 2009 logo and tag-line "Do something funny for money". Also included were a "" name tag sticker and a small booklet of nose-related jokes. £59,187,065 was raised. | Foam with stickers |
| 2011 | Monster Noses | There were three different 'monster noses' for RND 2011. "Honkus" had a furry face, a large mouth with sharp teeth and small eyes near the top of the head. "Chucklechomp" had small round spectacles and a large mouth. "Captain Conk" was roughly based on a pirate, with a Jolly Roger bandana and an eyepatch. Each nose came with a circular leaflet, which contained monster related jokes and pictures of the three monster noses.
An augmented reality version of the nose was created as part of the Red Nose Day website. Via a webcam the user's head was converted into a giant red nose, which could then be recorded as a short movie and posted to Facebook or YouTube. | Foam |
| 2013 | The Nose With Toes | For the third year running, three noses were available and they were dinosaur-themed. "Dinomite" had a spiky hairdo and a large pointy-toothed growl with small eyes near the top of the head. "T-Spex" had a big nose and black thick-rimmed glasses. "Triceytops" was based upon a Triceratops with a large smile and a spiked 'mane'. Their slogan was 'Meet the diNOSEaurs!' These were also the first noses to include feet in their designs. | Foam |
| 2015 | Nose in a Bag | For the first time, nine nose designs had been created, each placed in a "mystery bag" packaging, meaning that people would get one of the nose designs at random rather than being able to choose. The Red Noses were:
Comic Relief hid 12 golden versions of these noses in stores around the country, offering winners a "Golden Nose Experience". | Foam |
| 2017 | The Red Noses | The nature of the red noses was exactly the same as for 2015, but with different characters. Noses were once again sold in the bags. Ten noses were available, including one rare nose. £82,154,943 was raised.
| Foam |
| 2019 | The Red Noses | This year's noses were once again made from the same material, but introduced different characters. There were 9 regular, 1 rare (1 in 840) and 1 ultra-rare (1 in 8400). Inside the package of each nose was a part of a castle building, and the red noses had their own app, titled "Red Nose", which involved augmented reality. The noses were unveiled on 19 December 2018.
The regular noses were:
| Foam |
| 2021 | The Plant-Based Nose | On October 5, 2020, Comic Relief unveiled its first ever plant-based, plastic-free red nose for Red Nose Day 2021, created in response to concerns over the environmental damage of plastic waste. There were 10 noses, all with environmental themes. They were made of bagasse, a natural product of sugarcane, chosen for its "widely celebrated sustainable qualities".
The 10 noses all had different names and designs based on nature. All came with their own box:
| Bagasse |
| 2022 | The Safari Nose | For the second time Comic Relief used bagasse for its red noses. The 8 noses all had different names and designs based on African animals: | Bagasse |
| 2023 | Magically transforming Red Nose | Designed by ex-Apple product designer Sir Jony Ive, the magically transforming Red Nose starts as a tiny, flat crescent and springs into a beautiful honeycomb-paper sphere. | Paper, bagasse, polylactic acid (PLA) and rubber |
| 2024 | The Red Noses | 2024's noses were made from 70% bagasse and 30% wood pulp. For 2024, there were three characters to collect, as well as the Rare Blue and Golden Noses, and were named:
| Bagasse, wood pulp |
| 2025 | Best of the Best | To mark 40 years of Comic Relief, the charity recreated four noses from past Red Nose Days of each decade - the original nose from 1988, the "Stonker" nose with hands from 1991, the "That One" smiley nose from 2009 and the Triceytops dinosaur nose from 2013. There was also a rare (1-in-125 chance) ruby nose and a birthday nose resembling a cupcake with a candle (only available as part of a £12 multipack). All noses were made from a new material - biofoam (derived from soy). | Biofoam |
| 1989 | The Red Nose | A curved, dome-like plastic red nose which attached to the car's radiator grille at the front. |
| 1991 | The Hands Nose | A red plastic nose with hands, which attached to the car's radiator grille at the front. |
| 1993 | The Tomato Nose | A red plastic nose with a green tomato stalk, which attached to the car's radiator grille at the front with cable ties. |
| 1997 | The Aerial Nose | A small red plastic nose that attached to the car's aerial. This nose was sold in Texaco fuel stations. |
| 1999 | The Hands Nose | Another red plastic nose with hands and '1999' in golden adhesive numbers, which attached to the car's radiator grille at the front with cable ties. |
| 2001 | The Big Sticky Car Nose | A small plastic nose with wings, synonymous to The Spirit of Ecstasy hood ornament on Rolls-Royce cars, for attaching to the car's bonnet with a suction cup on the base. The Big Sticky Nose featured a face designed by Aardman animators, the creators of Wallace and Gromit. |
| 2003 | The Hairy Air Freshener Nose | A small plastic nose with a smiley face and red tuft of hair, attached to the driver's rear-view mirror. |
| 2005 | The Air Freshener Nose | A small plastic nose with a smiley face and colourful koosh-like elastic hair, for attaching to the driver's rear-view mirror. |
| 2007 | Big Smelly Nose Balls | Two furry air freshener noses with black spectacles, which dangled from the driver's rear-view mirror, synonymous with furry dice from the 1950s. |
| 2009 | The Magnetic Nose | A thin and flat magnetic nose, with a grinning face, which attached magnetically to the car's bonnet. |
| 2011 | The Monster Nose | A return to the curved plastic nose, featuring a monster face, which attached to the car's radiator grille at the front with cable ties. |
| 2013 | The diNOSEsaur Air Freshener | A return to the air freshener for cars. The flat design featured the three dinosaur red noses, T-Spex, Triceytops and Dinomite, with the tag line 'It's extinction time for bad odours'. |
| 2015 | The Mystery Bag Air Freshener | A flat design with the 9 noses from the mystery bags. |
2014 saw the new release of 2 Flip Flap noses, the Poppy and England flag red nose designs and the first paper noses for cars and the 1st year for 2 car noses.
Some of the money raised from the sale of each single is donated to Comic Relief. Normally, a song is released just before the official Red Nose Day. There have been exceptions, such as "(I Want To Be) Elected", which was released to coincide with the 1992 UK general election. Before the single released in 1995, Comic Relief records were all more-or-less comedy releases, mostly involving an actual band or singer teamed up with a comedy group. From 1995 on, they have been generally more serious, although the promo videos still feature comical moments.
2003 saw a return to the format of old. From 2005 to 2011, two Comic Relief singles were released each Red Nose Day, a song by a mainstream artist and also a comedy song.
In 1991, a music video was created called "Helping Hands", which included numerous children's television puppet personalities, including characters from The House of Gristle, Fraggle Rock, Rainbow, Roland Rat, Thunderbirds, Round the Bend!, Bill & Ben, The Gophers, Spitting Image, Jim Henson's Tale of the Bunny Picnic and more. In 1993 a follow-up single happened, this time featuring the biggest stars of children's television at the time called "You Can Be a Hero". Neither song was ever released.
The biggest-selling Comic Relief single is Tony Christie and Peter Kay's "Is This the Way to Amarillo", with 1.28 million copies sold. Westlife's 2001 cover of Billy Joel's "Uptown Girl" is the second biggest-seller, followed by 1986's "Living Doll" and the Spice Girls' 1997 double-A side single "Mama"/"Who Do You Think You Are?", with Boyzone's 1999 cover of "When the Going Gets Tough, The Tough Get Going" rounding up the top five.
| 1985 | None Applicable | ||
| 1986 | "Living Doll"WEA 1986, catalogue number: YZ 65 | Cliff Richard and The Young Ones featuring Hank Marvin | No. 1 |
| 1987 | "Rockin' Around the Christmas Tree" | Mel & Kim (Mel Smith and Kim Wilde) | No. 3 |
| 1988 | None Applicable | ||
| 1989 | "Help!" | Bananarama and Lananeeneenoonoo (French and Saunders with Kathy Burke) | No. 3 |
| 1991 | "The Stonk" | Hale & Pace and the Stonkers (Brian May, David Gilmour, Tony Iommi, Cozy Powell, Roger Taylor and Rowan Atkinson) | No. 1 |
| "The Smile Song" | Victoria Wood | ||
| 1992 | "(I Want to Be) Elected" | Mr. Bean and Smear Campaign featuring Bruce Dickinson (Rowan Atkinson, Angus Deayton, Skin) | No. 9 |
| 1993 | "Stick It Out" | Right Said Fred and Friends (Hugh Laurie, Peter Cook, Alan Freeman, Jools Holland, Steve Coogan, Clive Anderson, Pauline Quirke, Linda Robson, Basil Brush and Bernard Cribbins) | No. 4 |
| 1994 | "Absolutely Fabulous" | Absolutely Fabulous (Pet Shop Boys, Jennifer Saunders, Joanna Lumley) | No. 6 |
| 1995 | "Love Can Build a Bridge" | Cher, Chrissie Hynde, Neneh Cherry and Eric Clapton | No. 1 |
| 1997 | "Mama" / "Who Do You Think You Are?" | Spice Girls | No. 1 |
| 1999 | "When the Going Gets Tough" | Boyzone | No. 1 |
| 2001 | "Uptown Girl" | Westlife | No. 1 |
| 2003 | "Spirit in the Sky" | Gareth Gates and the Kumars | No. 1 |
| 2005 | "All About You" / "You've Got a Friend" | McFly | No. 1 |
| "Is This the Way to Amarillo" | Tony Christie & Peter Kay | No. 1 | |
| 2007 | "Walk This Way" | Sugababes vs. Girls Aloud | No. 1 |
| "I'm Gonna Be (500 Miles)" | The Proclaimers & Brian Potter & Andy Pipkin | No. 1 | |
| 2009 | "Just Can't Get Enough" | The Saturdays | No. 2 |
| "(Barry) Islands in the Stream" | Ruth Jones and Rob Brydon, featuring Tom Jones and Robin Gibb | No. 1 | |
| 2011 | "Gold Forever" | The Wanted | No. 3 |
| "I Know Him So Well" | Susan Boyle & Peter Kay (as Geraldine McQueen) | No.11 | |
| 2013 | "One Way or Another (Teenage Kicks)" | One Direction | No. 1 |
| 2015 | "Lay Me Down" | Sam Smith featuring John Legend | No. 1 |
| 2017 | "What Do I Know?" | Ed Sheeran & Kurupt FM | No. 9 |
| 2019–2023 | None Applicable | ||
| 2024 | "Enjoy Yourself" | Paloma Faith | DNC |
| 2025 | None Applicable | ||
In addition, the first Red Nose Day schools' song ("Make Someone Happy") was published in 2007. A CD of the song, together with backing tracks and fundraising ideas, was sent free of charge to all primary schools in the UK – during February – by the education music publisher 'Out of the Ark Music'. Schools would be free to use the song in assemblies, singathons, or other fundraising activities. A second Red Nose Day Song has been released for every school in the UK, to use free of charge. It can be downloaded from the Red Nose Day 09 website, or watched on YouTube, and a copy has been sent to every primary school in the UK. It was again published by 'Out of the Ark' music, and contained a more upbeat melody than the version released in 2007. It was recorded at Hook Studios, Hook, Surrey, by the Out of the Ark Choir, which is completely made up of children. The children in the video wear Stella McCartney's special edition Comic Relief T-shirts, and was filmed in black and white so that only the red stood out.
The British Stammering Association criticised comedian Lenny Henry over his opening sketch for the 2011 telethon, during which he spoofed the film The King's Speech and grew impatient with Colin Firth in his portrayal of King George VI as he stammered over his speech. The Sun reported that the British Stammering Association had branded the sketch as 'a gross and disgusting gleefulness at pointing out someone else's misfortune'.
In December 2013, an edition of the BBC One series Panorama pointed out that between 2007 and 2009, millions of pounds donated to Comic Relief had been invested in funds, which appeared "to contradict several of its core aims", with shares in tobacco, alcohol and arms firms.
The 2017 event was strongly criticised by viewers for various technical issues, glitches and having two adult-orientated skits shown before the 9 pm watershed, one where Vic Reeves showed a fake Human penis to Good Morning Britain presenter Susanna Reid, and another featuring a scene in which presenter Graham Norton asks model Cara Delevingne why she had sex on a Airline. The event was also criticised for two pre-watershed instances of profanity, one involving a Mrs. Brown's Boys skit where the titular character does a V sign (a gesture that is deemed profane in the United Kingdom), and another involving Russell Brand after a technical blunder caused him to swear and say "Fuck" after being cut off. In total 338 complaints were made to Ofcom, however the regulator chose not to investigate because the comedy sketches "were inexplicit and consistent with the live, unpredictable format of this established charity programme", whilst recognising that some "were not to everyone's taste".
In 2017, a video featuring Ed Sheeran meeting and rescuing a child in Liberia for Comic Relief was criticised as 'poverty porn' and was given the 'Rusty Radiator' award for the 'most offensive and stereotypical fundraising video of the year'.
Writing in The Guardian in 2017, Labour MP David Lammy argued that Comic Relief perpetuated problematic stereotypes of Africa, and that they had a responsibility to use its powerful position to move the debate on in a more constructive way by establishing an image of African people as equals.
In 2018, in response to Lammy's comments and the backlash to Sheeran's video, Comic Relief announced they would take steps towards change by halting their use of celebrities for appeals.
However, in February 2019, Lammy also criticised Stacey Dooley for posting on social media about her trip to Uganda for Comic Relief, saying that 'the world does not need any more ', and that she was perpetuating 'tired and unhelpful stereotypes' about Africa. The pressure group 'No White Saviours' argued that Comic Relief had pledged to make changes to their celebrity campaigns in the past, and now needed to put them into practice.
The remarks by Lammy were believed to have damaged coverage of Red Nose Day; viewership dropped and the donations received for the broadcast in March 2019 fell by £8 million and the money raised that year was the lowest since 2007. In 2020, as a result of Lammy's intervention, Comic Relief announced that it would no longer send celebrities to Africa nor portray Africa with images of starving people or critically ill children. Instead, they would be using local film makers to provide a more "authentic" perspective and give agency back to African people.
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